STRATEGIC PARTNERSHIPS WITH BANG & OLUFSEN
Become a Partner
We’re known for crafting listening experiences that defy conventions and surpass expectations. Our approach to partner products? Just the same.
Unleash the power of audio excellence
Reach out to the Bang & Olufsen Strategic Partnership Team to elevate the audio performance of your product and enhance the desirability and differentiation of your brand. Write to Anders Søland, Sr. Manager, Commercial Operations & Go-to-Market ands@bang-olufsen.dk
WHY BANG & OLUFSEN
A brand driven by passion
At Bang & Olufsen, we have a history of keeping people present. Since 1925, we’ve crafted listening experiences that defy conventions, and define moments. We use exceptional design and engineering to bring the senses to life, constantly pushing the limits of what’s possible. Different is our standard. Iconic is our default. Now as always, we bring people closer to their music, their emotions, and their favorite artists. So that they can see, hear and feel the world – with absolute fidelity
How we work
A sound partnership
Through partnerships, we bring Bang & Olufsen experiences to new categories and more people. We take what our partner already is, their core essence and ambition, and amplify via Bang & Olufsen’s core competencies; sound, design and craft. In collaboration, we develop joint value propositions that resonate in both partners universe, creating unique offerings that neither entity could have created independently. From exclusive experiences in your Genesis vehicle, to the world’s best hybrid work headset – the co-created Bang & Olufsen Cisco 980.
What we offer
Audio that defies conventions, and surpasses expectations
The listening experiences customers love, elevated by technology. We bring the audio of your product to the next level. Whether it’s the perfectly positioned speaker, fine–tuned sound quality or through an intuitive interface, Bang & Olufsen brings sound that entrances, immerses and transports, every time.
Audio
We help on all topics and in every R&D phase, as an expert opinion and sparring partner on everything in the audio chain. Furthermore, we have extensive experience in bringing out the best audio performance in products of limited size/capability + a tried and tested collaboration model for custom-tuning each individual product.
Design
We offer co-design of products based on the legendary design language of Bang & Olufsen. Our starting point is a thorough introduction into the design principles of Bang & Olufsen, and we work iteratively and collaboratively from end-to end through overall Industrial design to color- and material finish (CMF).
Technology
Building beautiful, seamless and luxurious interactions between humans and technology through a combination of hardware, software and services, is the centre of the Bang & Olufsen vision to create Magical Sound, designed for life. With partners, we co-created magical experiences based on Bang & Olufsen IP and technology.
Joint marketing
For all partnerships we do joint go-to-market planning and create truly unique content and experiences. By leveraging Bang & Olufsen channels & audiences we raise awareness, build brand equity and drive through to conversion.
Who we work with
Our partners
Almost 2 decades ago, we pioneered in-car audio by introducing branded audio to the automotive industry. Now, we’re helping reimagine what sound can be both within the automotive and the consumer electronic space.
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