Become a retailer
Dedicated Bang & Olufen store
A unique opportunity awaits those whom explore what it means to be a part of the Bang & Olufsen family as a dedicated store owner
"I decided to work solely with Bang & Olufsen in 1989, choosing the brand over other premium audio-visual manufacturers... The decision to concentrate on Bang & Olufsen was the right one, the strength of the brand allowing us to quickly grow the business to include another four retail stores, contributing significantly to our longevity"
Runs five stores in the UK
Tap into our global resources
As a certified retailer, you’ll become part of the exclusive, selective distribution channel for Bang & Olufsen products. You’ll also have the support of a leading global brand. As a retail partner, you’ll receive:
Access to excellent retail locations within the United States, Europe and across the rest of the World
Initial store layout drawings by Bang & Olufsen store design team
Comprehensive start-up support
Launch and on-going marketing support
Guidance from our retail support team and direction from the Heads of Sales
In-store and window merchandising materials
Access to our comprehensive sales and marketing management systems
Receive training and support
To support our network of retail partners, we take a very measured and targeted approach. All new partners receive a comprehensive induction programme designed to prepare the business owner and sales team for success. You’ll be assigned a dedicated Bang & Olufsen point of contact to offer professional support on business advice and analysis, staff coaching and development, marketing, and general sales support. The Global Support Team in Denmark also provides technical, sales, and account support. As a retail partner, you can call on these support teams any time. We’re here to help with everything from day-to-day business inquiries to national marketing campaigns.
Opportunities and investment
Bang & Olufsen retail model and options
We want our potential retail partners to understand what’s expected of them—and what they can expect in return. If you’re serious about opening a store, we can find the right opportunity for you.
Bang & Olufsen Brand Stores Ideal for major cities and key retail destinations, the Bang & Olufsen Brand stores offer the full product portfolio. And with our new Sensory store concept, customers can immerse themselves in the full brand experience.
Initial investment: €225,000 to €375,000
Shop-in-Shop Shop-in-Shops are best suited to locations within retail spaces with complementary product offerings, such as kitchen or furniture showrooms, or within larger format AV stores selling a broad range of audio and visual products.
Initial investment: €50,000 to €80,000
Dedicated Bang & Olufsen store
You would like to run and operate a dedicated branded Bang & Olufsen store or shop-in-shop concept, with access to the full Bang & Olufsen product portfolio. You become the Bang & Olufsen ambassador in your local and regional community.