The speed of sound
Transform the drive into a symphony for all senses.
A sound experience that moves you.
At Bang & Olufsen we specialise in the art of sound reproduction, and ever since 1925 we have worked on putting the listener in touch with all the beautiful details music has to offer. It’s this expertise that we bring to automobiles.
A redefinition of car audio
The noise from the road, the engine, the wind and the limited space all conspire to deaden what you hear. That is why our sound engineers have dedicated themselves to ensuring you only hear rich, deep and authentic sound – taking the in-car audio experience to the next level.
What is recorded is what is heard
Our philosophy has always been to produce a pure, balanced sound that is true to the original source.
We turn driving into a beautifully balanced and rich audio experience. It's a challenging task, as a car is one of the most difficult environments in which to achieve pure sound, but it's not impossible.
At Bang & OLufsen, we transform the ordinary drive into a symphony for the senses.
The sound features
Acoustic lens technology
Traditional loudspeaker design dictates that the listener needs to be positioned within an acoustic ‘sweet spot’ in order to get the most from the listening experience. Our acoustic lens technology creates an improved sense of space and realism while maximizing the area in front of the loudspeaker where the sweet spot exists.
All loudspeakers are custom-built for the specific vehicle and, when necessary, mounted in moulded and sealed cabinets. This ensures uniform and optimum conditions for each individual loudspeaker.
ICE, TrueImage™ and Dynamic sound adjustment
ICE: Intelligent, Compact & Efficient
Conventional amplifiers convey on average only 30% of the power they receive to the speaker. ICEpower allows us to design compact amplifiers so only little energy is lost in heat, and more is used to drive the speakers.
In a car, neither the speakers nor the listeners are in optimum positions. This is why the patented Bang & Olufsen TrueImage™ technology makes sure that music is distributed intelligently to each speaker for perfect listening pleasure.
Dynamic sound adjustment
The cars don’t just talk. They also listen. Each one has been fitted with a microphone that constantly measures the environment. The noise of the road, the vehicle’s fan and any other external noise source are constantly analysed and used to adjust the reproduced sound.
Achieving this quality of sound is a careful, deliberate process. The process incorporates a combination of objective testing and the perceptions of the listener. Objective testing involves checking the frequency, power and direction of sound waves. Perceptual testing is carried out first by acousticians and then by a panel of expert listeners whose responses are carefully analyzed.
"Our acousticians spend more than 400 hours perfecting the sound in every single loudspeaker"
Effective design that pleases the eye and stirs the heart.
The first impression of a car is the one you get from looking at it from the outside. The same is true for our sound systems. Elegant details in the parcel shelf, instrument panel and doors are visible and underline the performance you can expect from the sound system.
From a clean sheet of paper
Advanced Digital Signal Processing ensures and intelligent and even distribution of sound to each speaker, so whatever your sitting position, the sound you hear has been beautifully balanced and optimized for your listening pleasure.