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Bang & Olufsen x Sustainability

Our ESG & Longevity strategy

Designing for Longevity has always been our hallmark. In the future, we will continue to pioneer the delivery of magical sound experiences that are designed for life, to change how people hear, see, and feel the world.

Our proud past and present form the basis for our new ESG (Environmental, Social, & Governance) & Sustainability strategy. Our ambition is to lead and inspire a movement towards a circular, regenerative future by creating long-lasting luxury technology products and experiences – from the first customer to the last.

We will enhance our focus on product longevity through circularity. It is an area where we believe we can show leadership – and inspire the rest of the industry – on how to reduce the negative impacts of products and supply chain and strive towards positive outcomes.

We believe that this strategy addresses our stakeholders’ main areas of concern, our company’s most material impacts, and is aligned with our business priorities and core capabilities. On top of this, it is guided by the UN Sustainable Development Goals (SDGs) and our commitment to the principles of responsible business as outlined in the UN Global Compact charter.

Our strategy demonstrates our ambition to make a positive impact for our employees, customers, shareholders, as well as for wider society, while operating in a way that respects planetary boundaries.

Our Approach. Our Targets.

These are the four pillors that form the basis of what we do. Within each of them, we have defined clear targets that we strive to exceed.

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Longevity Champion

Creating long-lasting luxury technology products and experiences that are true to our heritage. - All products beginning development from 2022/23 onwards are to be cradle-to-cradle® certified - At least 10 cradle-to-cradle® certified products by 2024/25 - Demonstrate industry leading repairability on headphones and speakers by 2024/25

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Environmental Impact

Reducing our environmental impact through circularity and science-based climate action - Achieve 100% renewable electricity in operations by 2024/25 (Scope 2) - Achieve Net-Zero greenhouse gas emissions across the value chain by 2039/40 (Scope 1, 2 and 3) - Reduce value chain greenhouse gas emissions by 37.8% by 2029/30 (Scope 3) - Reduce operational greenhouse gas emissions by 90% by 2028/29 and 1 and maintain it through 2039/40 (Scope 1 & 2)

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Social responsibility

Taking action on human rights, diversity, equity & inclusion. Supporting education of future generations in STEM & circularity. - Four times a year, 100% of people managers reporting to the Global Leadership Team will report on local DEI targets as part of their business review - Each year, ensure training for DEI council members to enable them to support the organisation with DEI targets and initiatives - Target 1 million people with information on value of circular and long-lived consumer electronics by 2024/25

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Governance & integrity

Operating in a responsible and transparent manner and always with integrity. - Each year, 100% of the Global Leadership Team to receive face to face ethics and business conduct training - 100% of our high-risk suppliers to undergo on-site audits every 2 years

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Want to know more?

Sustainability is about the way we work to address societal, environmental and climate considerations for the benefit of society and all our stakeholders. As a global luxury brand in the consumer electronics industry, we recognize that we have a responsibility and an obligation to continue to raise the bar for the industry.