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interior shot from a Bang & Olufsen store

Become a retailer

At Bang & Olufsen, we're looking for people who share our passion

As one of the world’s most iconic audio-visual brands, Bang & Olufsen has been leading the way in design, technology, and innovation for more than 95 years.

We’re searching for strong retail partners who share our passion. We have excellent opportunities across the globe, and we’re dedicated to making each relationship a success.

a portrait of Peter Bang and Svend Olufsen

Why Bang & Olufsen

A brand driven by passion

Peter Bang and Svend Olufsen began a modest production of radios in 1925. Working in the attic of the Olufsen manor house in northwest Denmark, their dream was to create a brand built on innovation, quality, design, and performance. More than 95 years later, our products are still at the heart of our brand. But our continued success is due to our independent network of retail partners—those who share our passion all around the world

Would you like to become one of our partners?

We’re looking for retail partners who are passionate about the Bang & Olufsen brand and distributors that can help us reach premium retailers and drive growth.

Specifically, we’re looking to work with people and businesses who are:

  • Ambitious with the desire to help us deliver exceptional sound to consumers
  • Well established within affluent networks, interior design and fashion, high-end AV or premium consumer electronic stores.
  • Outgoing with the ability to network within the local business community
  • Offering products of reputable brands
  • Experienced with strong regional and local marketing knowledge
Buscemi store
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    Dedicated Bang & Olufsen store

    You would like to run and operate a dedicated branded Bang & Olufsen store or shop-in-shop concept, with access to the full Bang & Olufsen product portfolio. You become the Bang & Olufsen ambassador in your local and regional community.

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    Third party retailing

    You operate a retail channel or store, physical store and or online. You’re focussed within interior design and fashion, high-end AV or premium consumer electronic stores. You look to get access to our premium headphones, earphones and portable speaker range.

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    Sub distributor

    Sub-distributors help our larger distribution partners execute in local markets. Sub-distributors are sourcing Bang & Olufsen products from other authorised distribution partners in our network and ensure they reach the Bang & Olufsen authorised retailers.

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    Certified CI/B2B partner

    Join our network of highly skilled Custom Installers and Integrators. Our partnered commercial and residential professionals are carefully selected experts, who masters intelligent automation and complex B2B consulting.