Bang & Olufsen Legal Section
User Generated Content License
Explaining how we could use user generated content posted on our social media channels.
User Generated Content License
We love to see our customers uploading User Generated Content of Bang & Olufsen products on digital channels such as comments, tweets, posts, photos, pictures, images, videos, materials or other user-generated content or information (referred to as “User Content”).
By uploading User Content with tagging @bangolufsen or using #BangOlufsen or #MyBangOlufsen you are giving Bang & Olufsen Group, Bang & Olufsen’s branded shops and distributers (hereafter referred to as “B&O”, “we”, “us”, “our”) a non-exclusive license to use the User Content as described in these B&O User Generated Content License Terms.
By uploading the User Content you are affirming that you are at least 18 years of age, you alone created or own the User Content and no one else has any rights to it or could claim they own it or that it infringes on rights of others. In addition, if there are people in the User Content other than yourself, you are also affirming they are over 18 and they know you are giving us permission to use the User Content, and have accepted to it being used by B&O pursuant to this license.
You are giving B&O a non-exclusive license to use the User Content which cannot be revoked by you except where permitted by law. You will continue to own the User Content.
By giving B&O this license you agree that we have the right to use the User Content and any additional information you are providing to us when posting your User Content (such as your real name, username, caption, location information or other identifying information):
for advertising and promotional purposes;
either alone or in conjunction with other content (including, but not limited to) captions, films, sketches, art work, textural matter, materials written by us or others, or other photographs;
in any form, including, but not limited to, internet posting, reproduction, video, email, publication, and distribution;
either through our own services or services provided by third parties; and
throughout the world in perpetuity in any medium now known or later developed and without restriction or limitation.
You understand that you will not have the right to approve how we use your User Content.
However, for us it is important that you want us to use images of you or other people in the User Content. Therefore, you can always request us to remove the User Content which include images of you or other people by filling out a form. You must include a link to the User Content you wish to have removed. B&O will use reasonable efforts to remove the User Content when possible and within reasonable time.
While B&O will make commercially reasonable efforts to give you credit for your User Content if B&O uses it, you agree that such credit is not mandatory and your permission for us to use your User Content is not contingent upon such credit being given or any fees being paid to you. Our license to your User Content is fully paid and royalty free, meaning we do not owe you anything else in connection with our use of your User Content. We may exercise our rights anywhere in the world. Finally, our license is perpetual, meaning that our license lasts for an indefinite period of time.
You also understand that by granting us permission to use your User Content, you release B&O, their employees and officers, and any third party services that use your User Content from any and all claims, actions or proceedings of any kind, and from any and all damages, losses, costs and expenses, including reasonable attorney’s fees and expenses relating to or arising out of the use of your User Content as contemplated by this license.
Governing law and venue
Thanks again and please contact us at https://bang-olufsen.zendesk.com/hc/en-us/requests/new if you have any questions.
Bang & Olufsen A/S, Peter Bangs Vej 15, 7600 Struer, Denmark, with business registration number 41257911.