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Bang & Olufsen x Sustainability

Our ESG & Longevity strategy

Designing for Longevity has always been our hallmark. In the future, we will continue to pioneer the delivery of magical sound experiences that are designed for life, to change how people hear, see, and feel the world.

Our proud past and present form the basis for our new ESG (Environmental, Social, & Governance) & Sustainability strategy. Our ambition is to lead and inspire a movement towards a circular, regenerative future by creating long-lasting luxury technology products and experiences – from the first customer to the last.

We will enhance our focus on product longevity through circularity. It is an area where we believe we can show leadership – and inspire the rest of the industry – on how to reduce the negative impacts of products and supply chain and strive towards positive outcomes.

We believe that this strategy addresses our stakeholders’ main areas of concern, our company’s most material impacts, and is aligned with our business priorities and core capabilities. On top of this, it is guided by the UN Sustainable Development Goals (SDGs) and our commitment to the principles of responsible business as outlined in the UN Global Compact charter.

Our strategy demonstrates our ambition to make a positive impact for our employees, customers, shareholders, as well as for wider society, while operating in a way that respects planetary boundaries.

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Long-term ESG & Sustainability targets:

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