Bang & Olufsen x Sustainability
Cradle-to-cradle certified products are key for our circular economy aspirations
Cradle-to-cradle is a design concept in which products are created according to the principles of circular economy. The framework has been created by The Cradle-to-Cradle Products Innovation Institute, which aims to support sustainable development and circular change, by introducing a replaceable, customizable, and upgradeable approach to products. Bang & Olufsen’s approach is an addition to the Institute’s specific requirements in the standard.
The elements of a cradle-to-cradle version 4.0 certification
A certification process measures the environmental and social sustainability of the product based upon five categories:
- Material health
- Product circularity
- Clean air and climate protection
- Water and soil stewardship
- Social fairness
Products that meet the transparent criteria of this rating system audited by a 3rd party, receive the cradle-to-cradle certification, which spans over five categories from basic to platinum. The Beosound Level was bronze certified and among the first products to receive the new version 4.0 certification.