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Quality beyond comfort

Driving your A7 with a Bang & Olufsen sound system is an exceptional experience that takes you on a journey beyond your daily grind. Its exclusive technology serves a profoundly human purpose; the car offers you captivating sound, turning into a mobile haven while keeping you connected to the world.

audi a7 with bang olufsen sound system acoustic lens

Advanced Sound System

Elegance you can hear

Great design and high-end technology are two sides of the same coin. For this reason, the Bang & Olufsen Advanced Sound System offers both perfect sound and incomparable beauty. Our goal was to create a high-class, consistent appearance. A hairline marker light emphasizes the upper finishing of the aluminium grille, accentuating the dynamic curves and the laser mark of the Bang & Olufsen logo. Above all, unique design highlights, like the acoustic lens, not only guarantee natural and clear sound everywhere in the car, but also serve as a reminder of the extraordinary design, bringing the sound experience to life.

Music that is larger than life

The moving acoustic lenses fill the Audi A7 interior with high frequency content while seamlessly integrating the distinctive design – no detail has been left to chance.

Uncompromising 3D sound

The state-of-the-art sound system takes the sonic experience to a new dimension – in all seats. The 3D sound stage is extended to the rear seats with two additional speakers in the headliner.

Flawless design

The precise craftsmanship of full aluminium grilles and woofers merges with the Audi A7’s refined and clean design language, highlights its sporty and dynamic approach - without foregoing the acoustic performance.


• 19 active speakers • BeoCore amplifier • Class-D technology • 19-amplifier channel • 1,820 watts • ICEpower technology • Symphoria® 3D algorithm by Fraunhofer IIS • Vehicle Noise Compensation (VNC)

Audi A7 zoom on speaker grill

Premium Sound System

Perfection carefully crafted

Bang & Olufsen sound engineers are among the best in the world. With extreme psycho-acoustic precision, they analyzed the distribution of sound for every seat. The Danish Tonmeisters placed the loudspeakers with the aim of segmenting the feed into spatial components. With the Fraunhofer Institute’s ingenious Upmix-algorithm Symphoria®, the engineers spent hours meticulously tuning the Premium Sound System, which now provides natural and authentic 3D sound that is far superior to classic surround sound: the rendering of height information through additional speakers in the upper part of the A-pillar takes this experience to a new dimension.

For the ears

The new 3D sound stage adds a new dimension to your in-car music experience enabling real premium sound in the front seats.

For the eyes

Unwilling to compromise on sound performance, the elegantly shaped and precisely crafted speakers complete the exclusive interior design of your Audi A7.

For the heart

Two iconic brands combine the progress as an unstoppable force with the holistic and exceptional 3D sound experience.


• 16 speakers • 15-amplifier channel • 705 watts • Symphoria® 3D algorithm by Fraunhofer IIS • Vehicle Noise Compensation (VNC)

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