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Bang & Olufsen x Sustainability

Future Innovators

We use our core capabilities within sound to help improve people’s quality of life, and we are committed to support future innovators through knowledge sharing, based on our core capabilities within sound.

Future Innovators

We are committed to support future innovators through extensive knowledge sharing, based on our core capabilities within sound, design and craftmanship, and we have a long history of working with institutions and partners to help nurture and develop young talents.

Photo from Girls in Science day, where a group of young girls are introduced to the factory in Struer

Girls & Science

Girls Day in Science is a nationwide (DK) campaign that aims to create awareness about the lack of girls in STEM – an international designation for educations and careers within the field of science, technology, engineering and mathematics. In October 2021, we participated in the campaign, where 18 senior High School girls visited us in Struer and met some of our female employees, who shared their personal stories and gave them an introduction to some of the career paths in B&O.

Innovation camp

Since 2008, we have hosted an Innovation Summer Camp in partnership with local universities. These camps target engineering and acoustics students at university level. The camp is back this year after being cancelled due to the COVID-19 pandemic and will take place in the summer 2022. In collaboration with Struer Municipality, Sound Hub Denmark, other local companies and prestigious Danish Universities, the camp will provide 36 students from six universities with three-weeks of ECTS credited education on-site at our headquarters in Struer. This year’s assignment has a sustainability and longevity focus and will give the students access to knowledge and tools for understanding and assessing product environmental impacts. The overall assignment for the students will be to develop an innovative, long-lasting audio product incorporating a life-cycle assessment. At the same time, the camp will be our first experience testing an ambition to establish a residential college in Struer. The purpose is to ensure continued interactions with study programmes of key importance to drive research and recruitment and to further develop our capabilities to remain at the forefront of the audio industry and circularity educations to future generations in Denmark and globally.

Sound and Health

We use our core capabilities within sound to help improve the quality of life for people by contributing to research and helping to create awareness of the positive effect sound can have in health-related areas.

Caring kind logo

Caring Through Music

Research shows that music is stored in a part of the brain not effected by the same degree of memory loss associated with Alzheimer’s or dementia. Together with CaringKind, a New York based association who support individuals and families affected by Alzheimer’s and dementia, we developed the short film ‘Caring Through Music’. ‘Caring through Music’ explores and documents the power of music and how relatives and caregivers use music as a tool to reconnect and spark memories of the past for people with Alzheimer’s and dementia. To enhance CaringKinds onsite training programs for family members and professional caregivers we donated audio equipment, including headsets and speakers. “We believe the film, along with audio equipment donated by B&O for our programs in New York City, will allow us to further our mission of providing support to anyone whose life is touched by Alzheimer’s or dementia.” - Lou-Ellen Barkan, President and CEO of CaringKind

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Drawing of how sound moves throughout a hospital


Several studies have shown that unwanted sound have major consequences for humans. It’s the cause of stress, heart diseases, psychological problems and lower well-being and productivity. On the other hand, wanted sound e.g. music or nature sounds, have demonstrated positive effects on stress relieve, pain relieve and bring sense of happiness and joy. Therefore, there are major health potentials in delivering positive sound impressions, while reducing unwanted sound. Together with the partners we are developing and testing an interactive dynamic sound zone system, which initially will be used in hospitals and in private homes. In these locations, sound impression management can have great healing and preventative effects such as improve patient environment, work environment, family environment etc. In the longer term, it is expected that the results from the ISOBEL project can be expanded and scaled to e.g. outdoor areas and large public spaces.

Want to know more

Read more about our role in society in our Sustainability report 2020/21

Read Sustainability report